How can brands tap into DINKs' festive spending habits?
REPORT
5 Aug 2024
How can brands tap into DINKs' festive spending habits?

With two incomes and no kids to spend their cash on, DINKs can splurge how they like – whether that’s on vacations, fancy dinners, or lavished pets. Christmas is an ideal time for brands to capture this group’s attention, but how can they appeal to their expectations and interests?

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