Japan’s fast-food industry is a fascinating landscape where historical roots and modern innovations merge. From the early days of speedy dining to the fusion of flavours and the focus on healthy food, it highlights exciting opportunities for creative culinary innovation and global expansion.
Yuko Mitsuhashi is a Filipino-Japanese art director with a decade of professional creative experience. She has worked in two Asian markets, the Philippines and Vietnam, within big network agencies. Mitsuhashi has handled multiple brands across various industries, mostly from FMCG. Her diverse portfolio includes brands in food and beverages, pharmaceuticals, beauty, skincare, alcohol, electronics, home care, fashion, banking, and telecommunications. Leveraging her deep understanding of consumer trends and innovative design strategies, she crafts campaigns that resonate with diverse audiences, showcasing her versatility and expertise as an art-based creative in the industry.
Farveh Arabpour is an account manager handling a quick service restaurant (QSR) brand. She shares her expertise on the industry’s award-winning strategies and current trends, enhancing brand visibility and customer engagement.
Gel Barrientos is a writer with a strong background in digital advertising and content strategy. She consumes K-content on a daily basis and loves to travel, eat, and play tennis.
