Gen Z is increasingly embracing celibacy, viewing it as a path to personal growth and self-discovery. Influenced by mental health awareness, shifting social norms, and more individual goals, why is Gen Z deprioritizing traditional sexual and romantic relationships? And what does it mean for brands?
Brian Willoughby is a professor at the School of Family Life at Brigham Young University and a fellow at the Wheatley Institute. He is considered an international expert in the field of couple and marital relationships, sexuality, and young adult development. He has published over 100 peer-reviewed articles and book chapters on young adult development, couple dynamics, marriage, and sexuality in the leading family science, psychological and sociological journals. He also currently serves as an associate editor for the Journal of Sex Research, an assistant editor for the academic journal Emerging Adulthood and as a consulting editor for the Archives of Sexual Behavior.
Stefan Walters, Therapist at Harley Therapy, focuses on issues of attachment and intimacy. He has a masters degree in counseling therapy and is a member of the British Association for Counselling and Psychotherapy.
Genelle Levy is a writer and journalist who covers art, culture, and social issues. Her work has appeared in USA Today, Global News, and The Canadian Media Guild.