Can convenience and sustainability coexist in the age of AI?

©Grant Thomas (2024)

REPORT

20 Aug 2024

AI is supercharging the desire for personalised experiences, but its environmental toll is massive. As energy demands skyrocket, the pressure is on for convenience-focused brands to innovate sustainably or risk falling behind. But how can they balance cutting-edge AI with eco-friendly practices?

Sectors
TechnologyCitizenship
Location
United States

Thomas Klaffke

Thomas Klaffke is a foresight expert and the author of Creative Destruction, a newsletter exploring perspective-shifting ideas on technology, society, and nature.

Over his more than ten years of experience in foresight and innovation, Thomas has worked as head of research and senior trend analyst at TrendWatching, managing director at Business of Purpose (a community of 6,000 purpose-driven business professionals), and trend and innovation consultant at TD Reply (a marketing and innovation consultancy). Thomas has an MA in futures studies from the Free University of Berlin.

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Thomas Kueber

Thomas Kueber co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Andreas Wegner

Andreas Wegner co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Alice Sweitzer

Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.

Sustainable Solutions

macro behaviour·
LAST UPDATED 30 Jan 2024

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...