Dr. Jenna Drenten is an associate professor of marketing at Loyola University Chicago and serves as associate editor at the Journal of Advertising Research. Her work focuses on internet discourses, influencer marketing, celebrity branding, pop culture, feminism, gender, social media platforms, monetisation, memes, and more. Her research has been published in over 20 leading academic journals, and her expertise has been featured in several media outlets, including The Washington Post, Financial Times, and BBC.

Matt Navarra is a social media consultant with over 20 years of experience. His previous clients include Google, BBC, ITV, ITN, United Nations, International Red Cross, US Food and Drug Administration (FDA), GCHQ, Mozilla, Monzo, and Pinterest. He’s also the founder of Geekout, the ever-expanding community and suite of resources for social media professionals.

Georgia Rhodes is an award-winning journalist and reporter covering DE&I, luxury fashion, and social shifts. She is graduating from the London College of Fashion with an MA in strategic fashion Marketing and the Women Leadership programme built by Dior and UNESCO. Georgia has written for publications including Vogue Business, CR Fashion Book, and Elle.