Erifili Gounari is the founder and CEO of The Z Link, a global Gen Z-led social media agency that helps brands reach Gen Zers. The Z Link has worked with brands such as Hearst, the United Nations, Deloitte, Everlane, and more, as well as running the Gen Z Club – an online community with over 18,000 members. She is an expert in helping brands reach Gen Z and produces a newsletter called The Digital Native, where The Z Link analyses micro-trends and internet culture. Erifili is also the head of social media at the Silicon Valley-based company SafetyWing.

Joceline Yong is a Senior Behavioural Analyst at Canvas8 based in Singapore. She holds a BA in Psychology from Yale-NUS College and is currently pursuing a Master's in Applied Social Science Research. She has strong experience in applying behavioural science across tech, healthcare, and the public sector, and enjoys bringing structure to chaos. Outside of work, she can be found social dancing, wandering through flower gardens, and escaping into fictional worlds.

Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.