With budgets stretched and wellness front of mind, the mid-strength and no-and-low beer segments are thriving among drinkers Down Under. As people navigate financial headwinds and explore sober experiences, how can brands in the sector keep up with their evolving tastes?
Michael Livingston is an associate professor at the National Drug Research Institute, Curtin University, studying alcohol consumption behaviour in Australia.
Dr. Kym Anderson is professor of economics at the University of Adelaide, specialising in global wine markets and NoLo beer. He is also executive director of the university’s Wine Economics Research Centre.