Dr Anne-Maree O’Rourke is a lecturer in marketing at the University of Queensland Business School. Her primary research interests lie in brand strategy and management, loyalty, and understanding the influence of stereotypes that exist in the marketplace. She has published a range of studies on loyalty, including a meta-analysis covering 40 years of loyalty programmes.

Anastasia Lloyd-Wallis is COO and head of insights at Retail Doctor Group, an Australia-based international retail advisory and consultancy firm. She applies a background in postgraduate mathematics to help retailers and FMCG brands model consumer personalities using neuroscience, motivations, and behaviours to develop market opportunities.

Robert Crawford is a professor of advertising in the School of Media and Communication at the Royal Melbourne Institute of Technology (RMIT) University. His research focuses on the growth and development of the advertising, marketing, and public relations industries nationally and internationally.

Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.