The resurgence of techno music and rave culture is striking a chord among younger generations, and the fashion world is taking note. As Prada and Courrèges collaborate with DJs and party collectives, how can brands successfully embrace rave’s sense of hedonism and in-the-know exclusivity?
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Lauren Devlin is a creative strategist based in South East London, working in fashion and culture with brands such as ASICS, adidas Originals, and Nike. She volunteers in her local arts scene and is a big supporter of local independent music and nightlife, venues, and organisations.
Mahoro Seward is a London-based writer, editor, and consultant whose experience spans fashion, art, pop culture, and travel. They were formerly the senior fashion features editor at i-D. Seward has also contributed to publications including British Vogue, Vogue Business, AnOther Magazine, System Magazine, The Evening Standard, and Frieze.
Bee Beardsworth is a writer, curator, creator, and cultural/creative consultant based in London. Her work focuses on postmodernism, aesthetics, art, and fashion through the lens of feminism, queer theory, spatial biopolitics, and cultural critique.
