Young Australians are travelling worldwide to see their favourite sports teams, creating a new phenomenon of ‘sportscursions’ that blend travel with the excitement of live sports. As sports tourism evolves, opportunities arise for Aussie brands to target new markets and embrace inclusivity initiatives.
Dr Tracey J. Dickson is an associate professor in event and tourism management at Canberra Business School. Her teaching is informed by her industry experience and the nexus between theory and real-world issues. This interest in real-world issues is reflected in her research and roles with the International Ski Safety Society and the NSW National Parks and Wildlife Advisory Council.
Dr. Kevin Filo is a professor in sport management and event management who serves as the deputy head of department within the Department of Tourism, Sport, and Hotel Management at Griffith University.
Dr. James Skinner is the dean of Newcastle Business School at the University of Newcastle, Australia, as well as a professor of sport business. Prior to this appointment, he was the research director for the Institute for Sport Business at Loughborough University, London.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.