How shifting trends are shaping the tourist boom Down Under
REPORT
12 Nov 2024
How shifting trends are shaping the tourist boom Down Under

For today’s travellers, it’s all about living in the moment, often trading future savings for once-in-a-lifetime experiences. Drawn to Australia’s unique landscapes for adventure and personal enrichment, visitors are reshaping the tourism landscape. How can brands meet their evolving needs?

Sofia Geraghty

Sofia Geraghty is an award-winning B2B journalist with experience covering insurance, advertising, and travel. She’s the deputy editor at Travel Weekly Australia.

Gina Gaw

Gina Gaw has over 20 years of experience as an inbound travel agency manager. Her professional approach has gained recognition and confidence from outbound agents and their clients based in the Philippines and Southeast Asia. She thrives on utilising her extensive travel experience and thorough knowledge of the Australian market environment to create exciting and unique travel itineraries as the general manager of Australian Tours and Holidays.

Gwyneth King

Gwyneth King is a multimedia storyteller based in Metro Manila, Philippines, with a BA in Communication Arts from De La Salle University. She is a curious human who translates her perspectives on the lived experience into writing, often intertwining her sentimentality and tenderness between the lines.