How Gen Yers are remaking the UK’s luxury jewellery market

©(2024)

REPORT

13 Nov 2024

Gen Yers account for a growing share of luxury jewellery consumers in the UK, and the market is transforming to reflect their tastes. High up on the priority list? Purchases that serve as a form of self-care and brands that demonstrate their economic value as well as their social value.

Sector
Watches and jewellery
Generation
Gen Y (born 1982-1996)

Jonathan Goldberg

Jonathan Goldberg is the founder and CEO of Kimberfire, a high-end jewellery retailer that offers custom and bespoke engagement ring services. Before creating his own company, he worked in investment banking and business development.

Anna-Mieke Anderson

Anna-Mieke Anderson is the founder and CEO of MiaDonna & Company, an ethical lab-grown diamond company founded in 2005. She is also the founder of the Greener Diamond Foundation, which aims to rebuild communities damaged by the diamond industry.

Alexandra Lin

Alexandra Lin is a GIA-certified gemologist and jewellery designer who specialises in working with the finest materials. She is also the founder of gemology design house and consultancy EverGems.

Ellery Weil

Ellery Weil is a writer and historian based in London, England. She was awarded a PhD in History from University College London in 2023 and has given lectures on history for both academic and popular audiences in Britain and the United States. You can find her writing on education, history, the arts, and more across publications based across three continents, including both the academic and popular press.

Playful Prestige

sector behaviour·
LAST UPDATED 10 Oct 2024

People are looking for brands to be more fun – it's not all about quiet and understated luxury. As a result, some high-end labels are collaborating with artists, adopting more experimental aesthetics, and tapping into fandoms to get people's attention. It’s a sign of how entertaining and memorable experiences...