South Koreans love to spend. But what happens when the country faces a financial crisis? With many people steeped in debt, younger generations are now being forced to downsize their purchases and miss out on major life milestones. How can brands help them fight against economic headwinds?
South Koreans love to spend. But what happens when the country faces a financial crisis? With many people steeped in debt, younger generations are now being forced to downsize their purchases and miss out on major life milestones. How can brands help them fight against economic headwinds?
Dr. Seongkyu ‘Gilbert’ Park is an assistant professor of finance and an assistant dean of undergraduate programmes at Willamette University, Atkinson Graduate School of Management. He completed his PhD in economics at the University of Chicago in 2015, and his primary research interests include market microstructure, derivatives, behavioural finance, asset pricing, hedge funds, mutual funds, and ETFs.
Dr. Seongjin Park is an assistant professor at UNSW Business School. He earned his PhD in finance from the University of Chicago Booth School of Business. Seongjin’s primary research interests include housing markets, household finance, financial intermediaries, and macroeconomics.
Manila-based culture writer, consumer researcher, and content strategist, Angel Martinez runs a weekly column with PhilSTAR Life, where she initiates conversations around Gen Z behaviours and issues. Her pieces on identity, the internet, and their intersections have been published in Vice, i-D, Vox, Dazed, and Business Insider, and commissioned by think-tanks including Crowd DNA and Forge Futures. Outside of work, she can be found reading her book of the week in any cafe that serves iced matcha lattes.