Gen Zers in the UK are now taking body care as seriously as skincare. To fit into their detailed shower rituals, they’re looking for affordable, non-toxic, and sustainable products that – perhaps most significantly – deliver on their promises. So, how are brands adapting to attract this cohort?
Jessica Smith is a strategic creative consultant and beauty and wellness trends expert who has worked with LVMH, Remedy Place, L’Oréal, and Estée Lauder, as well as boutique start-ups. She is a leading authority on brand evolution and cultural trends.
Marina Mansour is the head of beauty partnerships at Kyra Media, a popular Gen Z media company creating digital content that aligns with youth culture.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.