2024-2025 Generational Snapshot of Gen Y
REPORT
4 Dec 2024
2024-2025 Generational Snapshot of Gen Y

How are Gen Yers reinventing middle age? What do they want from role models and celebrities as their lives evolve? How are they approaching finances in inventive and resilient ways, and what tools are they reaching for to build stronger communities?

Nicolas Nhalungo

Nicolas Nhalungo is a Mozambican writer and researcher who focuses on business, culture, fashion, and history. As a third-culture kid, his interaction with distinctive cultures has contributed to his understanding of the world at large. As an aspiring pop culture anthropologist, he aims to help brands make sense of the evolving cultural zeitgeist. He has written for AMAKA, Vogue India, Industrie Africa, OkayAfrica, and more, and has been featured in VICE, Variety, and The Fashion and Race Database. He's a Council for International African Fashion Education fellow and an African Arguments fellow.

Tom Novak

Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.