Communications Sector Snapshot: December 2024
REPORT
11 Dec 2024
Communications Sector Snapshot: December 2024

How are digital platforms providing practical tools for people to process and navigate global crises? What’s behind the rise of long-form content? Why are people prioritising comfort, joy, and creativity while spending time online? How are the preferences and demands around social media changing?

Francesca Sobande

Dr. Francesca Sobande is the author of The Digital Lives of Black Women in Britain, Consuming Crisis: Commodifying Care and COVID-19, and Big Brands Are Watching You: Marketing Social Justice and Digital Culture. She is a writer and reader in digital media studies, and her areas of expertise include popular and meme culture, Black media and visual culture, feminism and consumer culture, and brand responses to injustices and crises. Dr. Sobande’s research has been published in international journals, including Cultural Studies, Marketing Theory, Journal of Consumer Research, and European Journal of Marketing.

Matt Klein

Matt Klein is a cultural theorist, cyberpsychologist, and marketing strategist, analysing social shifts and the psychosocial implications of our technology. Working alongside brands, TV producers, non-profits, and government agencies, Klein is a trusted source in identifying cultural change and developing future-proofed business strategies. As an award-winning writer and frequent commenter, his observations have been featured in The New York Times, The Wall Street Journal, The Atlantic, Forbes, WARC, The Verge, CNBC, and Adweek.

Anastasia Kārkliņa Gabriel

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist whose work examines the power of culture and its influence on us. With a PhD in cultural studies from Duke University, she has consulted for the world’s largest brands at global research and creative agencies like Wieden+Kennedy, Dentsu Creative, McCann New York, and Kantar. Featured by the AMA, ANA, Cannes Lions, and Advertising Week, among others, her commentary infuses marketing practice with academic insight into how culture shapes norms, influences perceptions, and drives creative change. A social critic and lifelong activist, Dr. Gabriel is the author of the award-winning book Cultural Intelligence for Marketers.

Anastasiia Fedorova

Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.

Shom Mabaquiao

Shom Mabaquiao is a Junior Editor for APAC at Canvas8. He’s currently taking his master's in Social Psychology at the University of the Philippines, where he inspects universal human behaviour through the lenses of his local folkways. Outside Canvas8, he writes personal essays that have been published in Adelaide Literary Magazine, Tint Journal, Rappahannock Review, and Katitikan: Literary Journal of the Philippine South, among others. When he’s not working, he’s busy doing stand-up comedy for his therapist after cry-dancing to Taylor Swift.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.