Young Australians are drinking less, but they haven’t given up the vice completely. They’re just drinking more portable and ready-to-drink cocktails, including new tequila-based ones. What does this emerging preference reveal about drinking habits and brand loyalty in the country?
Jorge Cervantes is the founder of Mextrade Spirits, Australia’s number-one importer and distributor of Mexico’s finest distillates, including mezcal, tequila, raicilla, sotol, charanda, and more.
Alice Clarke is a Melbourne-based freelance journalist, producer and TV presenter. With more than 15 years in the lifestyle media industry, her work has been featured across Australia’s leading publications like Herald Sun, The Age, Rolling Stone, The Oz, Finder and Vogue.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.