Why Gen Z men are redefining hair care as wellness
REPORT
18 Dec 2024
Why Gen Z men are redefining hair care as wellness

Gen Z men are transforming hair care, swapping traditional gels for products that prioritize health, hydration, and natural texture. Fueled by wellness trends and sustainability values, they demand clean, ethical formulations and embrace individuality. How will brands meet this self-care revolution?

Andrew Miller

Andrew Miller is the senior marketing manager for hair, body, and oral care at chemical company BASF, which, among other services, produces ingredients and formulations for cosmetics.

Kyle Doherty

Kyle Doherty is a senior stylist at Taylor Taylor, a unisex hair salon based in Liberty’s department store, in London.

Joey Levenson

Joey Levenson is a writer and editor with a wealth of experience across art and culture. This includes working on the editorial team for HERO Magazine and It's Nice That as well as freelance political and economic journalism for Tribune and broader culture journalism for The Face and Dazed. They have conducted countless interviews and have shared their expertise on aesthetic trends with the likes of Facebook, Adobe, and Squarespace.