A Cultural Snapshot of South Korea: 2025
REPORT
2 Jan 2025
A Cultural Snapshot of South Korea: 2025

How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.

Seongkyu ‘Gilbert’ Park

Dr. Seongkyu ‘Gilbert’ Park is an assistant professor of finance and an assistant dean of undergraduate programmes at Willamette University, Atkinson Graduate School of Management. He completed his PhD in economics at the University of Chicago in 2015, and his primary research interests include market microstructure, derivatives, behavioural finance, asset pricing, hedge funds, mutual funds, and ETFs.

Kayti Burt

Kayti Burt is a freelance writer with bylines in TIME, Rolling Stone, the LA Times, Teen Vogue, and Vulture. She specialises in the rise of non-English-language culture in the West and globally.