Surrealist content is mutating across digital platforms, tapping into a shared sense of social isolation and esoteric humor. Niche culture is now, ironically, mass-market – showing just how much Gen Zers want to escape their algorithms. So how can brands help them consume something unexpected?
Tiarna Meehan is a culture writer for Dazed and METAL Magazine. She has written about the rise of body art referencing absurdist humor and post-ironic memes.
Chloe Sacre is a creative strategist and copywriter based in Los Angeles. She's worked for brands including Gatorade, Naked, and Baileys, and has written about Gen Z-ers’ use of surrealist humor for Ad Age.
Kyle MacNeill has spent the last decade exploring the unexcavated corners of pop culture for The Guardian, The Financial Times, The Independent, The Sunday Times and The New York Times, and for youth platforms including THE FACE, Dazed, VICE and i-D. He’s also the copywriter for Kibbo Kift Agency, a boutique PR and performance agency solely working with sustainable and socially conscious clients and has managed social media for brands including FENDI, Viron, and More or Less. He’s insatiably curious about niche communities, the material history of objects, unusual technologies, and strange phenomena. He's based in Manchester's Northern Quarter, where he writes local recommendations for Time Out, plays a lot of pub games, and makes a devastating mess in the kitchen.