How tech and quick commerce are transforming Indian beauty
REPORT
8 Jan 2025
How tech and quick commerce are transforming Indian beauty

India’s beauty market is evolving rapidly, fuelled by the convenience and discoverability of e-commerce, social media, and quick commerce platforms. As Indian’s embrace premium products and tech tools like virtual try-ons, brands are racing to capture attention, especially in Tier 2 and 3 cities.

Manjari Singhal

Manjari Singhal is the head of business, fast-moving consumer goods (FMCG), and general merchandise at Flipkart.

Ravi Krishnan

Ravi Krishnan is product head – category experiences, new business, new channels, and Gen-AI products at Flipkart.

Ashita Aggarwal

Ashita Aggarwal holds a PhD in management, with doctoral research focusing on branding and communication of management schools in India. She has pursued a Certificate course in branding from Kellogg’s School of Management, Northwestern University, US. She’s also a gold medalist for her MBA (PGDM), has a master’s degree in marketing, and holds an economics bachelor’s degree.

Arnika Thakur

Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.