As many traditional symbols of Britishness feel less relevant, Britons are grappling to rethink what unites them as a nation – from multiculturalism to choosing local products. Canvas8 spoke to eight Britons to understand how they define patriotism and how it shapes their everyday behaviours.
Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of Vogue, Dazed, The Washington Post, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.