David Marshall is a researcher and professor of communications at Deakin University, Geelong.

Lynn Zubernis is a licensed psychologist and professor at West Chester University, Pennsylvania, specialising in fandoms.

Paul Booth is a professor of media and pop culture in the College of Communication at DePaul University, Illinois.

Juno Kelly is a London-based journalist focusing on internet trends and subcultures. Her work has appeared in The Cut, Vogue, Vice, The Independent, i-D, The Fence, Service95, and more.