Young Americans are moving away from wine, challenging its long-held cultural dominance. Viewing alcohol as unhealthy and opting for sophisticated alternatives is a cultural shift that reflects changing attitudes toward drinking and indulgence. Can the wine industry adapt to these evolving preferences?
Mike Veseth is the editor of The Wine Economist and the author of many books, including Wine Wars (2011), Extreme Wine (2013), Money, Taste & Wine: It's Complicated (2015), and Around the World in Eighty Wines (2017). He is also a professor emeritus of international political economy at the University of Puget Sound.
Dr. Karl Storchmann is a professor in the economics department of New York University. He is the founding and managing editor of the Journal of Wine Economics.
Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.