How TikTok is changing the world of candy shopping
REPORT
16 Jan 2025
How TikTok is changing the world of candy shopping

TikTok has revolutionized the world of candy buying, by driving sales of the ultimate impulse purchase through sensory videos, viral trends, and a unique ‘shoppertainment’ retail environment that blends entertainment with e-commerce.

Niamh Leonard-Bedwell

As FCMG editor at The Grocer, Niamh Leonard-Bedwell covers everything from confectionery to cleaning products. She reports on shopper trends, inflation, marketing campaigns, and appointments within the FCMG sector.

Jessica Borchiver

Jessica Borchiver is the founder and CEO of Sukker Baby, an e-commerce candy store based in Toronto that sells confectionery from Scandinavia, the UK, and the Netherlands to the sweet-toothed in the US and Canada.

Andy Coleman

Alongside his full-time job as a teacher just outside Washington, D.C., Andy Coleman is the founder and owner of online shop CandyAndy.

Isolde Walters

Isolde Walters is a freelance features journalist who writes for The Telegraph, The Times, The Daily Mail and the i newspaper, among other publications. She has worked in newsrooms in London and New York and specialises in writing about relationships, wellness, personal finance, and how we live now