 is a Behavioural Analyst at Canvas8. Her interests span from the rise of AI and its implications on humans to digital trends across culture. 

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

Monica Rawal is an assistant professor of marketing at Millsaps College’s Else School of Management. Her research interests include advertising, branding, and social media marketing, while her teaching focuses on marketing research, the principles of marketing, and brand management.

Communications

Shopping

TikTok

AdAge

PR News Online

Business Wire

Which?

Scottish Business News

Journal of Consumer Marketing

brightlocal

Trendwatching

KM World

Intersect Magazine

Vanity Fair

Defector

Izea

As faith in business leaders and institutions falls, people are placing more trust in others like them. In this context, customer reviews become a powerful tool for building brand trust. Canvas8 spoke to Monika Rawal to understand the factors influencing people’s responses to product reviews.

Cultivate

Values and Identity

Five stars!? The science of rewarding reviews