Fandoms are the new power players. They’re plugged into non-stop gossip account updates, scouring their fave’s feed for minute details and crunching the numbers of chart success and awards show nominations. Dedication like this means fandoms aren’t just following trends; they're shaping them.
Zoe Scaman is a strategic innovator at the intersection of creativity, culture, and technology. With a dynamic career spanning brand building, community creation, and the exploration of new economic and creative frontiers, Scaman is at the forefront of reshaping traditional paradigms. She's the author of frontier reports such as 'The New Fandom Formula', 'The New Creator Manifesto', 'The Multiplayer Brand', 'The Creation Generation', 'The New Landscape of Loyalty', and 'The Motherload'. She offers transformative insights into the evolving intersections of brands, creators, emerging technologies, and communities, inspiring bold thinking and actionable innovation in a rapidly changing world.
Scott Fisher is the founder and chairman of Select Management Group, a leading talent management firm championing digital-first creators and producing award-winning content. With successful ventures like Hairitage and SACHEU Beauty and a top-charting Hulu series, The Secret Lives of Mormon Wives, Select is reshaping the entertainment landscape.
Eve Upton-Clark is a freelance features writer and copywriter from London, based in Amsterdam, covering culture and society. Her work has been published globally in publications including Business Insider, i-D, Vice, Dazed, Refinery 29 and more.