Slow travel is making a comeback for speed-saturated Gen Zers and Gen Yers. With their nostalgic luxury and nods to sustainability, luxury sleeper trains are a perfect way for them to engage with this holiday trend. How could a slower, more considered approach work for other brands and industries?

Why it’s full steam ahead for luxury sleeper train holidays

Meat & Livestock Australia's (MLA) latest lamb ad tackles the pervasive negativity of online culture, urging Aussies to ditch the comments section. With social media continuing to fuel absurd disputes and division, this campaign serves as a timely reminder to prioritise real-life interactions.

Annual Australian lamb mocks online negativity

Kockiri, deemed Seoul's only electronic gay bar that welcomed all sexualities, announced its closure this month. With the bar’s customers mourning the loss of a beloved meeting ground for LGBTQ+ and music communities, brands could seize the critical opportunity to protect safe spaces.

Seoul gay bar closure highlights urgent need for LGBTQ+ spaces

Amid the devastating wildfires in California and 2024 being recognised as the warmest year on record, calls for climate action are becoming even more assertive. Tapping into this, a Brazilian reforestation start-up has teamed up with a local agribusiness to restore land in the Amazon rainforest.

re.green responds to climate fears by restoring Amazon land

As sleep tourism is on the rise, short-term rental platforms are coming under fire for being unreliable and pricey. Aussies want hotels with generous loyalty schemes and those that prioritise sleep quality and sustainability, from energy efficiency to soothing designs.

Why Aussies prefer to stay at hotels when travelling

Meituan's riders now face mandatory 12-hour log-offs after 8 hours in a bid to curb burnout and unsafe practices among delivery workers. While the goal is to improve safety, this may reduce income and push riders to competitors, highlighting the challenge of balancing welfare and profit in gig economies.

Meituan mandates rest to combat gig rider burnout

California-based denim brand Citizens of Humanity and French manufacturer Pili have partnered to offer sustainable alternatives to synthetic indigo. This shift towards greener manufacturing will benefit both the planet and businesses, meeting peoples' growing demands for sustainable fashion.

Fermented indigo offers eco-solution to denim production

Social media platforms are reshaping Germany's 2025 election, with right-wing AfD dominating engagement through targeted messaging. This reflects a global trend where populist movements leverage algorithms and platforms to spread political narratives, bypassing traditional media gatekeepers.

Digital polarisation drives AfD German electoral success

Heineken’s new global Dry January campaign highlights the stigma often faced by those choosing non-alcoholic options. With more people reducing alcohol consumption, the campaign serves as inspiration for brands looking to challenge harmful and stereotypical perceptions of drinking culture. 




Heineken breaks teetotal taboos amid Dry January uptick

Blending global appeal with local culture, Levi’s has relaunched its NextGen store in Kyoto, featuring an in-store tailoring station. Through traditional design elements and exclusive items from artist collaborations, the denim apparel trailblazer aims to deeply connect with Japanese consumers.

How Levi’s brings a bespoke custom to Japan’s denim fans

Students at Georgia Tech have partnered with a local non-profit to bring mobile laundry services to homeless people. As people increasingly focus on local concerns over global ones, brands can support local communities by empowering local heroes and initiatives through investment and innovation.

Students design mobile laundry bus to serve homeless community

Americans are increasingly choosing solitude. This preference, fueled by technology and eroding communal spaces, impacts everything from restaurants to politics, threatening happiness and fostering divides. Investing in proactive social infrastructure is crucial for healthier, interconnected futures.

Without third spaces, Americans are becoming loners

Airbnb is contributing to disaster relief for the LA wildfires, but any feel-good sentiment has been tempered by a viral story about poor customer service on the ground. As corporate distrust continues to rise, people will hold companies to a higher standard when it comes to executing brand purpose.

Airbnb’s mixed response to LA wildfires invites scrutiny

Black Myth: Wukong is more than a game; it’s a deep dive into Chinese mythology that has captivated players worldwide. By blending ancient stories, rich cultural elements, and innovative gameplay, it creates a distinct experience that engages and immerses players.

Why Black Myth: Wukong’s legend spans myths and fandoms

Football is undoubtedly one of the most popular sports worldwide, yet many neurodiverse people can’t truly enjoy it. To address this, Brazil’s football clubs are pioneering the push to make the game more accessible for autistic fans by creating spaces to address sensory overload within their stadiums.



Brazil elevates stadium experience for autistic fans

Amid a volatile culture war in the US, McDonald’s has become the latest major company to scale back its DEI program, aiming instead to integrate inclusion initiatives into the core business. Companies are struggling to navigate and communicate DEI commitments, alienating people across the political spectrum. 

Supreme Court decision triggers McDonald's DE&I rollback

Australians are embracing hyperlocal podcasts that spotlight their communities, offering intimate storytelling and connection in a way mass media can’t. Reflecting demands for authenticity and relatability in media, these shows reveal how Aussies find neighbourly belonging through shared stories.

How Australians are finding community in hyperlocal podcasts

Local community groups are stepping up to fill a Black history teaching gap in schools across Florida. People want brands to show support and commitment to diversity and representation all year round by partnering with, empowering, and investing in grassroots initiatives and organizations.

Floridians boost Black history curriculum

Trashie incentivizes people to recycle their waste by offering vouchers in exchange for unwanted items. As trust in traditional authority rapidly declines, people want brands to facilitate personalized sustainable living by shifting from collective to individual actions.

Recycling start-up courts the eco-conscious via rewards

The startup uses AR/VR technology in glasses to assist those with visual impairments, specifically those with degenerative diseases. These glasses come at a time when people are increasingly looking to brands to step up to meet their health needs by offering innovative and bespoke solutions.

Soliddd bridges tech and accessibility with glasses

Fandoms are gathering offline, with IRL events creating connection and combating loneliness amid global uncertainty. From look-alike contests to immersive experiences, fans crave belonging, purpose, and escapism, and brands are tapping into shared passions to foster community and cultural engagement.

Why fandoms are gathering offline in search of connection

A fire at Kantamanto market in Ghana has led to damage at one of the world’s largest second-hand markets. As circular fashion continues to gain momentum, brands will need to show a deep commitment to proactively tackling textile waste by investing in initiatives that extend the life of garments.

Ghana’s market fire highlights textile waste problem

Americans are redefining patriotism, moving away from traditional symbols toward values like inclusivity, progress, and freedom. But how are these shifting views shaping their national identity and pride? Canvas8 spoke to six people across the country to find out.

What does being American mean today?

As many traditional symbols of Britishness feel less relevant, Britons are grappling to rethink what unites them as a nation – from multiculturalism to choosing local products. Canvas8 spoke to eight Britons to understand how they define patriotism and how it shapes their everyday behaviours.

What does being British mean today?

With a rousing film, Ogilvy and Emergency are asking for a new international day: the Day With No More War. With conflicts raging across the globe and trust in governments falling, people are feeling uneasy. This offers a chance for platforms to offer unique solutions, helping to fill this gap. 

NGO Emergency amplifies war fears, calling for their end 

Generation Beta, the newest cohort, will be born from 2025 to 2039. Many of them are projected to live until the advent of the 22nd century and experience rapid technological advancements – particularly with AI, which will play a central role in shaping their lives.

Gen Beta predicted to be AI-led in vast tech progression

The US whiskey market is increasingly powered by Gen Yers and Zers. This new generation of whiskey drinkers comes with new preferences and priorities, including an increased focus on women distillers, a penchant for surprising and sustainable flavors, and an affinity for whiskey as a social drink.

Who are the new whiskey drinkers?

With the great wealth transfer in full swing, Gen X and Y are taking the baton of inter-generational wealth. By focusing on innovation and value-centric investments, the impact-focused generations are set to change the face of family offices inherited from their Boomer predecessors.

Gen X and Y are changing the face of investments

Leaning heavily into traditional notions of masculinity, Trump’s cologne launch has sparked debate about the future of men’s grooming. With gender conservatism on the rise in the US, experts think representations of masculinity in this space will grow increasingly polarized.

Trump fragrance line reflects masculinity split

Birth rates are declining, meaning fewer children to buy toys. Recognizing this shift, Toys 'R' Us Asia is now focusing on Gen Z kidults. As it becomes harder for younger generations to meet traditional milestones, many are turning to nostalgia-inspired fun as a way to escape.

Toys 'R' Us targets Gen Z kidults

Amid increased prejudice and hate crimes against the LGBTQ community, the US is witnessing a national resurgence of queer bookshops. As people seek community in increasingly polarized and threatening conditions, IRL minority safe spaces like these are gaining salience.

US sees a revival of queer bookshops 

Why is conservatism on the rise across all generations? What’s behind the new wave of technology-powered eco-thinking? How are people reacting to escalating tensions in gender politics? Drawn to bold stances, are people no longer afraid of being cancelled?

Citizenship Sector Snapshot: January 2025

A ‘lesbian renaissance’ is taking place in every corner of pop culture, introducing a fresh wave of authentic stories revolving around same-sex love away from the male gaze. By embracing diversity and countering stereotypes, brands can help ensure this wave of representation leads to lasting change.

How are sapphic narratives in pop culture evolving?

A survey found that 78% of Japanese people report feeling anxious, particularly about their health and future. These findings reveal the impact that financial and job market challenges are having on this population and the opportunity for brands to alleviate these concerns.

Japanese people are feeling anxious at record levels

A report revealing public sentiment around marriage, childbirth, and generational values shows that more than half of Koreans wouldn't mind not having children. This reflects the continued shift away from traditional milestones and family structures due to socioeconomic barriers. 

Child-free sentiment is growing among Koreans

Netflix has quietly scaled back its once-lauded unlimited parental leave policy, which allowed parents up to a year off. Six months is now seen as the informal limit – a shift that some critics argue signals the erosion of the progressive culture that once defined the company.

Netflix faces criticism over parental leave backtrack

Luka Dončić's foundation aims to reignite joy in youth basketball, responding to a growing trend of young people leaving sports due to mounting performance pressures. As people experience performance fatigue, they crave experiences that celebrate the journey and happiness over perfection.

NBA star’s foundation tackles toxic performance culture

For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?

Why are more Gen Z Aussies turning to mindful drinking?

Recent census data reveals that one in 20 Australians identify as LGBTI+. Despite progress, research highlights discrimination and mental health disparities. Strengthening campaigns and policies to promote equality and well-being for LGBTI+ individuals is crucial for a more inclusive Australia.




Census data reveals LGBTI+ people are key in Aussie society

An investigation has found that Spotify’s ‘Perfect Fit Content’ program is replacing popular music with cheap generic music from ghost artists, reigniting concerns about what technological innovation means for creativity and livelihoods. How can brands meet people’s need for tech that augments them?

Spotify PFC raises concerns about artists’ livelihoods

Natural basketball skills, self-belief, avid Gen Z fans, and a ton of brand deals have propelled Angel Reese into cult celebrity status. At a time when the WNBA is thriving, the Chicago Sky rookie surpasses the top of her game while using her fame and personal life to inspire and empower fans.

How Angel Reese advances the real nuances of sports fandom

Japan, previously known as an innovator within the global tech landscape, has recently chosen to play the field rather than lead the pack. Now, the country is set to regain its place at the cutting edge of tech - with innovations addressing an ageing population and a customer-service crisis.

As its citizens crave connection, Japan turns to more empathetic tech

Ulta tried to appeal to younger generations by launching a 68-piece toy collection mirroring its most popular beauty products. The move has been controversial with parents and caregivers, who want brands to protect their kids and educate them about harmful beauty standards.

Parents seek more educational brands in Ulta backlash

Growing influencer support for Robert F. Kennedy Jr.'s Make America Healthy Again initiative highlights a growing overlap between wellness and far-right conspiracies. This amplification highlights new bouts of alternative belief systems that may strengthen during Trump’s second term.




Wellness gets political in RFK Jr.'s 'MAHA' initiative

After another polarizing election in the US, women are divided over the incoming Trump administration and their future prospects. How can International Women’s Day 2025 speak to real women’s hopes, fears, and priorities amid cynicism about ‘femwashing’ and corporate commitments to equality?

What women want from IWD in post-Trump America

Broadway star and trans rights advocate Dylan Mulvaney is launching a new virtual LGBTQ+ book club. Amid increased media censorship, marginalized groups are seeking spaces that break through institutional silencing and enable access to literature that’s being pushed into the shadows.

LGBTQ+ book club challenges media censorship in the US

How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.

A Cultural Snapshot of South Korea: 2025

While younger Germans are more open to consuming plant-based meat products than older demographics, they still have doubts about alt meat’s health benefits. Brands have the opportunity to offer Gen Zers products that offer both quality taste and safety assurance. 


Plant-based meat courts interest from German Gen Zers

Research from the Pew Center found that despite knowing the negative impacts of social media, US teens are still spending the majority of their time online. Brands have an opportunity to take a proactive approach to managing youth internet safety in the face of increased dependency.

Study reveals American teens are nearly always online

Heritage travel, where people explore destinations tied to ancestry, is growing in popularity. Partly driven by the expansion of DNA testing, travellers are looking for deeper connections with their past and, as a result, more personalised, culturally relevant travel experiences.

'Heritage travel’ connects people to their pasts

Café di Preto is a micro-roaster that actively promotes Black protagonism in the Brazilian coffee market by prioritising diversity at every stage of the production process, from the plant to the cup. It's a great example of a brand shining the spotlight on underrepresented communities.

How Café di Preto revives coffee's Afro-Brazilian heroes

Having won the Grand Prix at the 77th Cannes Film Festival, writer-director Payal Kapadia’s debut narrative feature has continued to make waves in India and abroad. The film spotlights emotive portrayals of womanhood and female friendship, fulfilling a desire for empathic storytelling.

All We Imagine As Light includes Indian heroines on film

When it comes to travel, mindsets are shifting. As awareness of overtourism grows, Brits are becoming more intentional and conscious tourists. Brands and businesses that educate and empower travellers on how sustainable travel can be a force for good will come out on top.

How overtourism is changing Brits' travel habits

The Men Against Domestic Violence Choir, based in Western Australia, raised $7,000 by using music to address and combat domestic violence. Their efforts highlight growing expectations for men to take active roles in confronting and dismantling the cultural norms that perpetuate violence and silence.

Anti-domestic violence choir amplifies male allyship 

Backed by the Securities Commission Malaysia, the Batik Lestari initiative was founded to raise the economic profile of the local batik industry. Banking on tradition and sustainability, the move seeks to elevate local businesses at a time when people yearn for a greater connection to their heritage.

Local initiative aims to boost Malaysian batik industry

The UK has officially banned the use of puberty blockers to treat gender dysphoria among transgender youth. With access to treatment crucial to wellbeing and wider prejudice against the community growing, there is an urgent need to protect the mental and physical safety of these young individuals.

The UK bans puberty blockers for transgender youth

TikTok celebrity and 'hawk tuah girl' Haliey Welch launched Hawkcoin amid a wave of memecoins. The cryptocurrency launch received lots of hype but quickly failed, with Welch now facing accusations of exploitation – but her story reflects a growing acceptance of self-monetization online.

Viral 'hawk tuah' girl faces backlash from crypto-fail

Online stores are selling 'Free Luigi' t-shirts, mugs, tote bags, and other items in support of the suspected healthcare CEO killer. Amid systemic injustices and rising distrust in institutions, Americans are increasingly sympathizing with those challenging the status quo, even controversially.

'Free Luigi' merch spotlights admiration for anti-heroes

Google has announced the top trending queries entered into its namesake search engine in 2024, with sports and politics leading the way. With media outlets competing for people’s scarce attention, sensationalism thrives – but brands can stand out by pairing trending topics with authentic messaging.

Google's Year in Search shows power of sensationalism

European grocery shoppers want it all, seeking out physical retail formats that combine convenience with exciting product options, alongside experiential and tech-driven elements as well. With its purpose-led, fresh-produce concept store Oxygène, Franprix is attempting to tick all the boxes.

How Franprix adds fresh life to French grocery shopping

Amid a continuing drop in birth rates, Tokyo has launched a four-day work week to bolster work-life balance for both intimacy and child-rearing. Despite persistent efforts to rectify fertility issues, government policies are struggling to make a dent in a deeply entrenched hustle culture.

Tokyo introduces a four-day work week to boost fertility

With India’s wedding season in full swing, car resale platform CARS24 has raised eyebrows with a campaign that criticises the controversial practice of dowry. Audiences continue to gravitate towards brand purpose, but companies need to show up in intentional ways to drive meaningful impact.

CARS24 campaign addresses dowry violence in India

South Koreans are bringing K-pop to impeachment protests in the wake of President Yoon Suk-yeol’s martial law declaration. Fandoms are looking for outlets for autonomous expression that don’t always align neatly with corporate intentions, and brands might have to get comfortable with that.

Young Koreans turn protests into mass K-pop concerts

2024 represented a crucial and deeply divisive year in American politics. As family members across political camps come together over the festive period, a vast majority of adults are seeking to avoid political talks altogether, risking both emotional wellbeing and engagement with difference.

US adults avoiding political discussions over Christmas

Germans love their chocolate, and Ritter Sport’s ever-expanding range speaks to the nation’s growing demand for healthier, flavourful, and ethical options. As the ethics of cocoa sourcing come to the fore, Ritter shows how other brands can indulge chocolate lovers in creative, guilt-free ways.

Why Ritter Sport makes chocolate for eco-healthy Germans

In partnership with a New York-based food bank, Robolox launched a game where young users can learn about hunger through play. By blending education and entertainment, it showcases how brands can innovate to reach new audiences to support meaningful causes while tackling real-world problems.

Robolox game donates IRL meals through virtual kitchen

Amy Adams stars in Nightbitch as a woman who, overwhelmed by the challenges of motherhood, believes she's transforming into a dog. As pop culture increasingly embraces darker, transgressive portrayals of motherhood, brands have the opportunity to adopt raw, unapologetic representations of maternity.

Nightbitch explores the feral side of motherhood

Creators on TikTok can now create customized pages to fundraise for causes they care about, thanks to TikTok's new partnership with a fintech company that manages charitable donations. This move stands out as people continue to look for accessible and convenient ways to give.

TikTok streamlines creator-driven charitable donations

Creators on TikTok are turning the platform into a lifeline for tackling mounting medical bills, using engaging content to generate funds through views, gifts, and rewards. With seemingly insurmountable gaps in the US healthcare system, some Americans are turning to unconventional solutions.

Americans are using TikTok to pay their medical bills

American high schools are seeing ‘healthy masculinity’ clubs crop up as young men search for safe spaces to challenge stereotypes. In the face of growing gender divides, groups like these illustrate how people are taking proactive steps to care for their personal and communal identities.

Masculinity clubs at US schools offer community support

Futehodo, the shortened name of a TV show about generational differences, was crowned Japan’s most popular buzzword for 2024. The result of the annual contest highlights a widening societal gap – and the opportunity to cultivate greater connections between different age groups. 

Japan’s 2024 buzzword highlights generational divide 

As people search for cultural experiences that help them connect with their values, grassroots and culture-first fundraisers are growing. Emphasising the power of localism in helping people support global issues, a Margate exhibition supports art fans in raising aid for Palestine and Lebanon.

Art auction reflects interest in culture-led fundraising

Under pressure to enhance its eco-credentials, Amazon has teamed up with Orbital to pilot carbon capture tech at a data centre, using server airflow to absorb emissions. This marks a shift in Big Tech and beyond, where environmental responsibility is balanced with the pursuit of profitability.

Amazon and Orbital trial carbon capture innovation

With its strong preference for tangible, authentic experiences, Gen Z is redefining the shopping landscape. How can brands successfully blend online convenience with engaging in-store interactions, while also staying true to the ethical and sustainable practices that Gen Zers value?

Why Gen Zers are going to the store to do their shopping

The romantic film Layla has been lauded as a joyful and refreshing exploration of queer Muslim identity and love. Intersectional stories are challenging dominant portrayals of minority identities, highlighting the strength and resilience found in the convergence of queerness and faith.

Layla subverts Muslim queer narratives in pop culture

Libraries across the US are helping people get healthier, offering everything from fitness classes to blood pressure monitors that can be checked out like books. As the healthcare system falls short of everyone's needs, third-party institutions are stepping up to address gaps in care.

US libraries address healthcare gap with free services

Wicked's transition from stage to the big screen marks a significant step in the portrayal of people with disabilities. Brands can be inspired to create more inclusive, authentic narratives by hiring disabled creatives and stars and ensuring that their characters are given agency and depth.

Wicked elevates disability representation

Women in China have voiced concerns about a variety of misleading claims and harmful manufacturing side effects relating to sanitary pads. The backlash in the country points to the ways that consumer voices are growing louder as people demand better treatment from brands.

Chinese women rebel against misleading period products

Secular spiritual communities are emerging as a powerful response to the loneliness crisis, offering inclusive spaces that focus on wellness, social justice, and shared experiences. What do these groups reveal about the search for connection in the digital era and the healing power of rituals?

How secular spiritual communities help tackle loneliness

More Australians are supporting the under-16 social media ban just a few months after the government issued the announcement. As distrust towards the technology sector worsens, people are taking more drastic measures to protect themselves and their families from online harm.

Social media ban in Australia gains local support

Adidas has signed 16-year-old Kaleena Smith as its first high school women’s basketball NIL partner. The move reflects its commitment to the future of women’s sports, setting a precedent for a cultural shift toward greater inclusion and earlier investment in female talent.

Adidas signing reaffirms support for women's sports

The number of single women and female couples having fertility treatment in the UK has risen over the past decade. With family structures evolving and becoming more diverse, people are seeking greater access and choice – but barriers remain for those who fall out of 'traditional' norms. 

More single women and female couples are utilising IVF

A report from UN Women sheds light on the increasing amount of violence women and girls face around the world. In response to deepening gender divides, there’s a need for brands to not only showcase positive role models but also highlight the dangers that women and girls experience.

Report highlights threat of violence against women

How are Gen Yers reinventing middle age? What do they want from role models and celebrities as their lives evolve? How are they approaching finances in inventive and resilient ways, and what tools are they reaching for to build stronger communities?

2024-2025 Generational Snapshot of Gen Y

WWF has teamed up with an award-winning animation studio to create an emotionally engaging film that raises awareness of the effects of rising ocean temperatures. Disruptive, authentic approaches like this can help brands more effectively convey their environmental messaging to sceptical audiences.

WWF crafts an emotive story to tackle climate change

Dogecoin, the meme-inspired cryptocurrency, is witnessing a resurgence after years of volatile performance. Following a three-year slump, its value surged by 250% after Donald Trump’s election win, driven in part by Elon Musk, with this growth hinting at disillusionment amid political uncertainty.

Dogecoin's renewed growth highlights disillusionment

The title of Miss Universe 2024 has been taken by Denmark, and the far-right is exploiting the win to tout an 'anti-woke' agenda. The use of women’s bodies to serve political means is not new, but in Trump’s America, such ideologies are becoming more pronounced, entrenching divisions.

Far-right uses Miss Universe to promote 'anti-wokeness'

A group of mayors from France's Opal Coast has accused the UK of hypocrisy when it comes to the nation's attitudes towards migrants. But as they call for a change in the system, public views around migrants are increasingly polarised in the UK, with trust in the government faltering.

French mayors address UK migrant hypocrisy 

Deliveroo and Hurr have partnered to offer on-demand rental for luxury dresses, delivered in as little as 20 minutes within central London. This partnership speaks to a growing desire for convenient and sustainable fashion solutions, positioning fashion rental as a mainstream practice.

Deliveroo offers fashion fans an on-demand rental option

Online sports gambling is an increasingly popular topic of discussion among Brazilian personal finance influencers – as well as a growing cause for concern and controversy. There’s an opportunity for brands to inform their audiences of potential risks and promote responsible behaviours.

Brazilian financial influencers wary of sports betting 

When French-founded firm Duralex faced bankruptcy, its employees stepped in, forming a cooperative to modernise the brand while preserving its world-renowned heritage. This decision reflects a rising collectivist spirit, reshaping trust and resilience amid global instability.

Duralex employees unite to save company and its heritage

Data from major cities across the US has revealed that shoplifting from physical retailers has increased since 2023. These findings highlight how some people are turning to less-than-desirable means to offset the increasing pressures of economic instability and inflationary price rises.

Shoplifting rises as Americans feel holiday strain

Indian lingerie brand Zivame has launched a campaign that promotes a shift from traditional bra sizing to profile-based fitting. By packaging body positivity in a culturally relevant manner, it’s helping individual women feel heard at a time when more explicit DE&I messaging can feel dicey.

Zivame ad highlights inclusive lingerie sizing in India

Paris has outlined plans to create a greener, climate-proofed city by 2030. As extreme weather conditions become more of a certainty than a likelihood, there is a growing sense of urgency from both citizens and governments to reduce carbon emissions and plan for a climate-changed future.

Paris reveals ambitious plan to combat climate concerns

LVMH is setting its sights on domestic wine and spirits production to mitigate potential tariffs on alcohol imports under Donald Trump’s presidency. Against this backdrop, people’s palates may shift inward, and brands can consider emphasizing American-ness through innovative, unexpected narratives.

LVMH boosts Made in America drinks in light of tariffs 

A report from She Should Run indicates that more American women are seeking to get involved in politics following Trump’s election win. Fueled by a widening gender divide in politics, women may be motivated to step up and lead, embracing the idea that if they can’t beat them, they should join them.

Trump's win prompts more US women to pursue politics 

Queer female and non-binary artists are reclaiming guitar music as an inclusive space for expression. As social media democratizes access to the world stage and as attitudes to gender and sexuality become more fluid, people are looking to see marginalized identities reflected in the mainstream.

Guitar music sees queer female-led revival

Starbucks Korea has announced a new concept store in Seoul that targets university students. Brands are honing in on unique, memorable shopping experiences to win over Gen Z, and they could benefit from a more niche approach to counter oversaturation in the experiential retail landscape.

Starbucks South Korea courts Gen Z with concept store

With increased scrutiny of companies' diversity efforts and wariness of surface-level action, Diageo is making its commitment clear. Focusing both on internal inclusivity and external representation, the firm's actions reflect changing expectations both within the alcohol category and at large.

Diageo's DEI success highlights intersectional shift

Modern Woodmen is a fraternal financial organization providing its members not just with insurance, but also community support, social activities, and financial planning. Its values around mutual aid may be nearly 150 years old, but in a hyperconnected world, could they resonate more than ever?

Why Modern Woodmen roots financial stability in community

Libraries of Things is gaining serious traction as people search for smarter, more sustainable ways to access items without the burden of ownership.

Citizenship