Explore behavioural developments in Citizenship
Tracking behaviours in Citizenship
Latest Citizenship articles

Why Gen Zers are going to the store to do their shopping

  • report·
  • 12 Dec 2024

With its strong preference for tangible, authentic experiences, Gen Z is redefining the shopping landscape. How can brands successfully blend online convenience with engaging in-store interactions, while also staying true to the ethical and sustainable practices that Gen Zers value?

How secular spiritual communities help tackle loneliness

  • report·
  • 10 Dec 2024

Secular spiritual communities are emerging as a powerful response to the loneliness crisis, offering inclusive spaces that focus on wellness, social justice, and shared experiences. What do these groups reveal about the search for connection in the digital era and the healing power of rituals?

2024-2025 Generational Snapshot of Gen Y

  • report·
  • 4 Dec 2024

How are Gen Yers reinventing middle age? What do they want from role models and celebrities as their lives evolve? How are they approaching finances in inventive and resilient ways, and what tools are they reaching for to build stronger communities?

How engagement rings are becoming more sustainable

  • report·
  • 12 Nov 2024

“Diamonds are a girl’s best friend,” so sang Marilyn Monroe, but with questions over ethics and the environment, mined stones are falling out of favour. Lab-grown diamonds and recycled precious metals are attracting Gen Y and Gen Z. We explore what’s behind the explosion in ethical engagement rings.

Why are Gen Zers voting right in Germany?

  • report·
  • 6 Nov 2024

Traditional political wisdom suggests that young people are more likely to vote for liberal parties at elections, with climate change and social issues causing them to lean left. However, the AfD’s popularity among Gen Zers signals a sea change in Germany. What’s fuelling this right-ward tilt?

A Cultural Snapshot of Germany: 2024 - 2025

  • report·
  • 31 Oct 2024

How has Fintech changed the way Germans approach money management? How is the rise of spirituality and diverse belief systems changing the religious landscape? And why is marriage on the decline? This Cultural Snapshot of Germany in 2024 explores the key behavioural shifts.

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