Bank branding has tended to skew towards the masculine, rather than feminine. But Tink, a new start-up from Sweden is promising to change that with a mobile app that looks and feels more like Instagram than dull incomprehensible finance.
Banks, beers & BMW: unlocking the female opportunity
report·
28 Jun 2013
Female spending power is growing, but companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how brands can broaden their appeal from just men to both womenandmen.
With the growth of digital, a new solution to retail banking woes is emerging. Hello bank! is the world's first stand-alone digital mobile bank that's accessible any time, any place – and, crucially, maintains a clear focus on customer experience.
As young people flock to WhatsApp, LINE and other chat apps, Facebook struggles to stay relevant. In response, it's created better emoticons – called Stickers – that are part of a deeper shift towards pictures as a primary way to communicate.
It’s been described byCosmopolitanas “Sex and the Citymarries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?