The Samaritans is a Kenyan-produced mockumentary that satirises Western NGOs and their misguided attempts to provide foreign aid in African countries. But if conventional approaches don't work, could greater contextual awareness be the answer?
Less than 10% of Brits regularly donate money to charity because it's 'inconvenient'. By seamlessly enabling online shoppers to donate as they spend, Give as you Live is activating a new market of donors, while freeing them from buyer's remorse.
Give what you're good at: inside Nike's social innovations
case study·
19 Apr 2013
When a catastrophic earthquake hit Haiti in 2010, killing hundreds of thousands and leaving 1.5 million homeless, Design Innovation Director at Nike Foundation Tom De Blasis knew Nike had to do something – but what?
Kony 2012 achieved 100 million views in under one week, becoming the first viral video in history to do so. Like it or not, the campaign has resonated with millions of teenagers worldwide. How?
Britain is more awash than ever with messages that urge consumers to give money to those less fortunate. But as hardship and austerity kick in at home, the message of international aid can easily become marginalised.
The Ghana Think Tank is an arts project which applies the ingenuity of developing countries, to solve problems in the West. It demonstrates the importance of fresh perspectives and cultural relevance, rather than a one-size-fits-all approach.