Many claim that public consumption of expensive, ostentatious luxury items is about displaying social climbing. But in China, people increasingly consume luxury in private. It's a kind of "self-reward", says UIBE professor Mike Bastin.
Given its per capita GDP and number of high net worth individuals, analysts estimate that India's luxury market could be up to 150% larger than it is now. Can an understanding of the unique Indian mindset help unlock its full potential?
Luxury brands have enjoyed a meteoric rise amongst the expanding Chinese middle class, but with anti-corruption laws dampening the spirits of conspicuous consumers, shopping habits are shifting dramatically.