Signal7 Apr 2014
Make love, not war: love is in your blood

Lynx has partnered with the Australian Red Cross to encourage young men to give blood, as part of the 'Make Love, Not War' campaign. It specifically promotes the Lynx Peace range, and the intention is to persuade 85,000 people to donate blood, saving up to 100,000 lives.

Make love, not war: love is in your blood