TV viewing habits are changing rapidly, and content providers are racing to keep up. The demands of the influential and technologically astute young adult demographic are of particular importance and interest - so we spoke to some of them.

Today's children are arguably more media-savvy than their parents, and are demanding products that reflect this. In light of this, US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”

Political dramaHouse of Cardspremiered in February 2013, exclusively through Netflix. The streaming giant's first purpose-made series, it reflects the growing power of digital channels and points towards new kinds of viewing behaviour.

As people become increasingly dependant on technology, parents are anxious to equip their kids with the tools they need to adapt. How? By teaching them the basics of software programming.