Facebook group Wavey Garms is a place for ‘cool’ people to sell their second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?

With the global network comes the prospect of inclusion for everyone, forcing both consumers and brands to find new means of acquiring and delivering an ‘insider’ status that can only exist when others remain outside.

Combating the touts that buy up special edition sneakers to resell at inflated prices, Nike is releasing its Access Codes scheme. But is this new sales approach more than a pathway to a better shopping experience? Is it feeding our need to be part of the insider crowd?

Whether coffee or chocolate, pizza or pencils, connoisseurship has become a pastime for the masses. But if anyone can become a connoisseur of anything, will the concept lose its mystique?