In America, it's rapidly becoming the norm for men to shave 'below-the-neck'. As men of all ages become more open to grooming products, Gillette's 'What Women Want' campaign is encouraging men and women to spark a dialogue about beauty routines.

Dr Mark McCormack undertook ethnographies of three groups of male sixth form students in the south of England, developing a picture of the role that masculinity and sexuality play in their day-to-day existence.

Beauty Mate is one of the favourite Australian men's skincare brands. But are Aussie men really that keen to be preened? And how does the modern shampooed, shaved and waxed type sit alongside the traditional view of the Aussie bloke?

US deodorant brand AXE is releasing a new body spray with versions for both men and women. To promote the 'Anarchy' range, the brand has created a graphic novel on YouTube in partnership with the publisher Aspen Comics.