With social media opening up million of little windows into the lives of others, reality TV expanding into new frontiers like space travel, and people growing savvier about what's real and what's not – what does the future of reality culture hold?

MTV has launched a new app which grants smartphone and tablet users on-demand access to the full range of its television shows. Importantly, it also includes a built-in feature which allows users to chat with friends online while they watch.

Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions – from big screens to little screens, Twitter to IMDb – this is changing.

Live Twitter feedback took centre stage at this year’s MTV Video Music Awards; a clear indication of broadcast’s evolution to a more interactive, Blended Reality viewing model.