“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

Digital is becoming a firm fixture in our daily lives. We sat down with Tom Chatfield, author ofHow to Thrive in the Digital Age, to discover the ways in which technology intersects human nature, and how we're adapting to this new landscape.

Easy-to-use personal security measures are a welcome antidote to the privacy fears that plague a post-PRISM scandal world. But are encrypted text messages a necessity, or just a fan to the flames of a paranoia epidemic?

There's an increasing consumer awareness of the value of their personal data - and in response, those who gather it are finding ways to emphasise the 'value exchange' while becoming more transparent about how it's used.