Easy-to-use personal security measures are a welcome antidote to the privacy fears that plague a post-PRISM scandal world. But are encrypted text messages a necessity, or just a fan to the flames of a paranoia epidemic?

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

Andrew Keen bemoans the end of privacy as a consequence of the social web – “Human happiness is really about being left alone,” he argues inWired. We talk about these ideas at the Jeremy Bentham pub. Where else?

It might sound a bit techie, but procedural programming could herald a new era of in-game branding. Automatically generated design elements deliver huge replayability and allow realistic, effortless integration of brands into game worlds.