More brands are creating campaigns with highly dangerous activities taking place outside the realm of legality. Is real-life crime the next frontier for advertising? What is its appeal? And how are society and advertising influencing each other?

From the NSA scandal to the ‘white lies’ people often tell themselves, the world seems riddled with more deceit than ever. We sat down with acclaimed behavioural economist Dan Ariely to learn more about the driving forces behind dishonesty.

With crime widely perceived as on the rise in the UK, authorities are attempting to take action and prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.

In a two part series on the notorious 'The Pirate Bay' filesharing court case, Col Ashwin analyses the history of P2P and asks whether attempts to mete out justice are just a drop in a pirate's ocean.