In a time of economic uncertainty, brands are trying to increase their cultural and civic clout. This report discusses the drivers behind the shift towards Civic Brands, and brings together recent case studies and statistics.

ParkatmyHouse connects the owners of unused parking spaces with the drivers who desperately need them, proving the power of peer-to-peer consumption and its potential to challenge the annoyances that were previously just taken for granted.

A surprising range of brands, both large and small, are addressing how they connect with and provide for customers and communities in more socially meaningful ways. This is changing notions around the role that brands occupy in society.

A new $700 billion opportunity has emerged from the unlikeliest of places: the bin. As sustainability goes mainstream, smart businesses are adding value to their brands by making sustainability cool, cost-effective and convenient.