As having a strong work ethic is increasingly valued and respected, being hard-working no longer means you’re a geek. On the contrary, it's becoming a preferable lifestyle choice.

From BuzzFeed to Facebook to theMail Online, few will argue that, with its advanced 'Related Articles’ algorithms and adorable memes, the internet is capable of sucking people in for hours at a time. Now, London-based design student Lucas Neumann thinks he's found a way out.

Environmental change begins with behavioural change, but simply telling people to 'be better' isn't enough. A new kind of pragmatic environmentalism is emerging – and the 'incidental change' pioneered by We Are What We Do is leading the charge.

Studies show that ‘fear appeals’ – like the health warnings on tobacco – are effective in motivating behaviour changes. Capitalising on this, the Days of Life app encourages people to do their best by reminding them that their time is limited.