In the first part of a two-part report, Ulysses De La Torre looks at the dominant trends in Latin America's fast-growing e-commerce market, and presents an overview of Brazilian online retail.

Are the young Brazilians taking part in social phenomenonrolezinhosjust trouble-making delinquents? We sent digital anthropologist Luana Kaderabek to explore this new social class, and see what their experiences can tell us about modern Brazil.

Luciana Stein analyses the impact of the web on Brazil’s emerging ‘Class C’, revealing why they’re now one of the most courted demographics in the market.

So what should landlords, retailers and brands do in the long term to ensure shopping centres are must-visit destinations? First and foremost, the emphasis needs to be shifted firmly away from just retailing product.