Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to online dating sceptics and millennials alike by minimising the chances of rejection.

At its most basic, having a digital presence is a necessary precondition for inclusion in the economy. A well-managed personal brand can elicit authority and influence over others; and people are beginning to understand this and capitalise upon it.

An evolution of dating apps and websites, the hookup app is a tool designed specifically for users to get laid and get out. But what does the rise of never-see-you-again sex mean for real relationships?

It’s been described by Cosmopolitan as “Sex and the City marries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?