Sonic branding can be an effective way to convey memorable messages. We know what shower gelfeelslike andsmellslike, but to complete the sensory experience (without tasting it), what does an Original Source shower gelsoundlike?

Great audio logos can work as branded signifiers - and the subtleties of sound are increasingly being incorporated into products, too. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

The Scent of Departure is a perfume brand which claims to have captured all the complexities of 20 global cities, each in one small bottle. In the age of globalisation, it uses the metropolis as a solid marker of contemporary identity.

One of the world's most luxurious hotel resorts, New York’s The Plaza, has released its own signature fragrance in a new scent marketing initiative. The bottle is available for around $140, or one tenth the price of a night’s rest.