A new wave of technological advancements is making it easier than ever to plug into a techno-utopian automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

Technology has become an unparalleled part of every aspect of our lives, dominating our work, our social lives, our hobbies and even our healthcare. But at what point does our changing relationship with technology become a problem? And how do we fix it?

'Dynamic pricing' means prices can quickly adapt to reflect changing levels of supply and demand. When Uber, a private New York-based taxi service trialled the idea, some customers were charged over $80 per mile, causing widespread anger.

Combating the touts that buy up special edition sneakers to resell at inflated prices, Nike is releasing its Access Codes scheme. But is this new sales approach more than a pathway to a better shopping experience? Is it feeding our need to be part of the insider crowd?