Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.

At-home beauty is increasingly popular among Japanese women, who see DIY products as sensible alternatives to expensive high-end parlours and professional services. Is this indicative of a more far-reaching and widespread consumer behaviour?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

The economic downturn has led to a huge increase in the popularity of at-home beauty products in the US, with retailers creating mini-DIY sections in stores. And experts don’t expect women to return to their old ways when conditions improve.