Toy maker LeapFrog has created a watered down version of what every adult seems to be playing with today – a fitness tracker. Called the LeapBand, it motivates kids to jump around and be more active. But do parents really need to be tracking their kids while they play?

Stickiness is one of the core principles of web design, which is still used to measure a product's success. It's also key to achieving brand objectives. Daniel Nye Griffiths unpacks the dynamics behind some sticky apps and games.

The idea of serendipity – chance encounters offline, or 'unexpected relevance' – is one of the information era's most important ideals, and an important part of human growth and experience.

What kind of toys appeal to the digital natives? Is there any space for old favourites? Volatile sales are causing iconic toy brands to reassess what exactly they sell, as toymakers face a shrinking market of kids that are growing up fast.