People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with the recent release of their app-game hybrid campaign The Scarecrow demonstrating the power of emotional storytelling.

How do you like your eggs – eco-friendly, or affordable? Start-up Hampton Creek Foods claims to have found a vegan solution that can offer both. But as many remain distrustful of ‘modified’ food, will people be willing to go Beyond Eggs?

As transparency and consumer empowerment come up against the rights of manufacturers to present their products in the best possible light, the issue of food labelling and packaging is on the front line.

Disney has redefined how it engages children with healthy eating as the first US media brand to create standards for food advertising that targets kids. Adjusting to the changing demands of parents, what’s behind their new ‘Mickey Check’ badge?