With social media opening up million of little windows into the lives of others, reality TV expanding into new frontiers like space travel, and people growing savvier about what's real and what's not – what does the future of reality culture hold?

If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.

Companies are beginning to look at ways of encouraging consumers to respond with gestures as well as words, as the rise of gestural marketing sees brands seeking new ways of showing that they understand the needs of their audience.

True Stories is about the consumer desire for brands that demonstrate transparent behaviour with personality, and communicate this honestly – warts and all – across all platforms and touchpoints.