As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?

Luxury brands have enjoyed a meteoric rise amongst the expanding Chinese middle class, but with anti-corruption laws dampening the spirits of conspicuous consumers, shopping habits are shifting dramatically.

Chinese consumers are buying up luxury goods both domestically and abroad at an unprecedented rate, and there seems to be no limit to the growth in their luxury purchases. But the question remains – why do they buy?